IDEAL Chery Automobiles (Pvt) Ltd. is a fully owned subsidiary company of the IDEAL Group which has core business interests in Motor Franchise Imports and Motor Spare Parts in Sri Lanka.
IDEAL Chery commenced operations in January of 2014 as the Sole Authorized Distributor for Chery Motor Vehicles manufactured by Chery Automobile Company Ltd. of China.
The IDEAL Group pursued Chery as it was deemed to be the next automotive giant in the world as part of a future strategic business review conducted by the Group. The fundamentals of the Chery Brand such as excellent research, development and design capability, the ability to manufacture its own engines & transmissions, superior built quality, warranty support and spare parts availability along with Chery’s achievements as stated in the 2014 Chery Automobile Company Overview, “the first car came off the production line on December 18, 1999, and on July 27, 2011, the three-millionth car of Chery rolled out the assembly line successfully, at present, Chery possesses an annual production capacity of 900,000 cars” led to much confidence in investing in the “Chery” brand.
IDEAL Chery Automobile (Pvt) Ltd. is committed to establishing the “Chery” brand in Sri Lanka with a particular emphasis on “After Care” – country-wide service, repair and spare parts availability. A fully equipped central workshop and central spare parts store with trained personnel and the ability to carry out General Service, Mechanical & Electrical Repair and Accident Repair has been established in close proximity to Colombo City limits at No. 75, Kandawala Road, Rathmalana. The country-wide service and spare parts dealer network extends to 10 partner locations as at 28th April 2014 with a further 11 IDEAL Group owned Regional Repair Centers functioning as localized service and repair facilities.
IDEAL Chery has also established exceptional brand visibility by constructing a state-of-the-art, dedicated Chery showroom in the heart of Colombo City’s commercial district at No. 131, Union Place, Colombo 02. The Ideal Chery sales network will initially consist of the Colombo, Kurunegala and Matara showrooms and will rapidly expand to other key cities and townships in the 1st year of operation.
To be the Brand of Choice by offering a diverse product line with services of high quality and unmatched value.
To satisfy our customer with an entirely new experience.